CREATING SUSTAINABLE BRAND IMPACT Establishing a resilient brand impact not only helps create favourable impressions about the brand but also enables marketers to support sustainable growth over time. A brand’s sustainability is its ability to persist and evolve today without jeopardizing

CREATING SUSTAINABLE BRAND IMPACT Establishing a resilient brand impact not only helps create strong associations about the brand but also allows organizations to support sustainable growth over time. A brand’s sustainability is its ability to persist and evolve today without jeopardizing

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